WordPress Training

WordPress, initiation, installing and managing a website

Known for its blogging platform, WordPress has become a full-fledged CMS that allows you to easily create and manage websites. You will learn how to install, configure and administer WordPress. You will build a site and manage its content and design. You will also discover its main extensions.

Educational objectives

At the end of the training, you will be able to

• Understanding WordPress Concepts
• Install, configure and host a site
• Choosing, installing and customizing a theme
• Master the back office and CMS configuration

Target audience

Administrators, Webmasters, Web designers, Professionals wishing to install and manage a business site with the WordPress CMS.

Prerequisites

Basic knowledge of web technologies.

Training program

Introduction

• Why choose WordPress?
• WordPress: the essential and most modular CMS.
• WordPress: the CMS that is suitable for all profiles.
• Presentation of the tool: its history and its particularities.

Demonstration

Discovery of wordpress.com and wordpress-fr.net. Visit of a blog, CMS and mixed type site.

Environment and characteristics

• Technical characteristics of WordPress.
• How WordPress works.
• Technical environment: the concept of client/server, languages, protocols, etc.
• Installing WordPress (differences between local and remote installation).
• Hosting, domain name…

Practical work

Installing the local environment. Creating the database. Analyzing the tree structure.

The WordPress Dashboard

• Discovering the WordPress back office.
• CMS settings.
• Importance of the Page/Articles distinction.
• Importance of categories.
• Menu management.
• The labels.
• Widgets.

Practical work

CMS configuration, discovery of native features.

The WordPress theme

• What is a WordPress theme?
• Strategic importance of the theme.
• How to choose a theme?
• Installing a theme.
• The Structure of a WordPress Theme
• The child theme, starter themes and blank themes.
• Hybrid themes and theme builder themes.

Practical work

Choice of one or more themes. Installation and configuration of free and premium themes.

Plug-ins

• What is a WordPress plugin?
• The contribution of plug-ins.
• The different types of plug-ins.
• Some must-have plugins.
• Builder pages (Elementor, DIVI, etc.)

Practical work

Selection, installation and configuration of several iconic plug-ins (WP Rocket, CF7, etc.).

Advanced WordPress

• Maintenance issues with WordPress.
• WordPress: the most used CMS but also the most attacked.
• The issue of updates and security.
• Pre-production and specialized WordPress hosts.
• “Trolling”, “spamming”.
• Management of users and their level of rights.
• Installation of security management plugins (SecuPress).

WOOCommerce, build an e-commerce site under WordPress

You will learn how to create and manage an operational and optimal merchant site in order to create a product catalog. You will know how to install, configure and use the WooCommerce extension. You will also learn how to administer sales, manage shipments and set up a payment solution.

Educational objectives

At the end of the training, the participant will be able to:

• Create an operational merchant site with the WordPress CMS
• Create a product catalog
• Building a customer base
• Administer sales and payment solutions
• Manage transportation and deliveries

Target audience

Anyone wanting to create or manage an e-commerce site with WordPress.

Prerequisites

Basic knowledge in using a CMS (WordPress if possible) and e-commerce.

WordPress Reminders

• Particularity of a merchant site.
• WordPress Overview.
• Why choose WordPress to create a merchant site?
• Choosing a suitable hosting solution.
• Purchase of a domain name, registration of its trademark.
• Reminders on how WordPress works.

Practical work

Installing WordPress locally and choosing a theme.

WooCommerce Overview

• Discovering the dashboard.
• General settings of the extension.
• Shop page configuration.
• Configuration of account pages, orders, shopping cart and emails.
• Configuring taxes and order options.

Practical work

Setting up a dummy store from a WordPress theme optimized for WooCommerce.

Create a product catalog

• Create a product sheet.
• Create product categories and tags.
• Create attributes.
• Create variable products and bundled products.
• Integrate your product images.
• Optimize the rendering of the product page according to the chosen theme.

Practical work

Create a product catalog and integrate visuals and create several product sheets.

Administer sales and payments

• Overview of the different payment gateways.
• The payment gateways offered by default.
• Setting up a payment gateway.
• Organize the ordering process.
• Manage inventory.

Practical work

Setting up a payment gateway.

Manage promo codes, shipping and delivery

• Create promo codes.
• Create and configure delivery zones.
• Set delivery options.
• Manage your customer base.
• Follow your statistical reports.
• Monitor system status.

Practical work

Promo code creation. Report analysis.

Optimize Store Performance with Extensions

• SEO with SEOPress.
• Display speed with WP Rocket.
• JetPack.
• Newsletter integration with MailPoet.
• Google Analytics.

Practical work

Installation and configuration of WordPress plugins.