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Maintaining a WordPress site is essential to ensure its performance and longevity. Neglecting this crucial step can lead to serious consequences: decreased performance, security vulnerabilities, damage to your brand credibility, or even unforeseen expenses.
In this article, we will explore the fundamentals of WordPress maintenance: its nature, its importance and we will guide you in choosing the right partner to keep your site in top condition. In addition, we will share our strategy for WordPress maintenance: the RUN, a personalized solution to support our customers on a daily basis.
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I. WordPress maintenance: the basics you need to know
What does maintenance include?
WordPress maintenance includes all the actions necessary to ensure the smooth running, efficiency and security of your WordPress site or platforms.
It is divided into three categories:
- Preventative maintenance: identify and correct security vulnerabilities before they are exploited.
- Corrective maintenance: quickly resolve anomalies and potential problems.
- Evolutionary maintenance: continually improving the site to adapt to changing user needs and technological advances.
💡 During corrective maintenance, anomalies are classified by severity level: incidents to be treated as a priority for immediate resolution, major anomalies requiring rapid action, and minor anomalies to be corrected in the near future.
The need to implement maintenance: a strategic choice
1. Sustainability
Regular maintenance ensures that your site stays up to date with new versions of the CMS, plugins and themes. This prevents technological obsolescence, allowing your site to evolve in harmony with the needs of your business and the expectations of your users.
2. Performance
A properly maintained site provides optimal performance. Maintenance includes optimizing loading speed, database management, and caching. These actions improve the user experience, reduce wait times, and increase the chances of retaining your visitors.
3. Security
Security is a central aspect of maintenance. Without frequent updates and security checks, WordPress sites are exposed to cyberattacks. Maintenance helps monitor, identify, and fix vulnerabilities before they are exploited, protecting your sensitive data.
4. Branding
A slow, unavailable or compromised website harms the company's image. Regular maintenance ensures continuous availability, smooth navigation and a professional appearance, thus strengthening the credibility and trust of users in the brand. This is crucial to maintain a good online reputation and attract new customers.
5. Economy
Investing in regular maintenance for your WordPress site makes economic sense. The costs of emergency fixes following an attack or outage can often be higher than those associated with preventative maintenance.
Additionally, a high-performance and secure site reduces the risk of revenue loss due to downtime, performance issues, or loss of customer trust. By avoiding service interruptions and maintaining a good user experience, you maximize opportunities for customer conversion and retention.
II. How to select the right partner for WordPress maintenance?
Here are the main criteria to consider when choosing the right WordPress maintenance provider.
1. Expertise and experience
Choose a partner with proven expertise and solid references. An experienced provider will be able to anticipate problems and propose suitable solutions. Examine their previous achievements and ask for testimonials to assess their level of competence.
2. Personalized offer for your needs
Every project is unique and requires a tailored approach. Check whether the provider offers customized or standardized maintenance, and determine whether you want significant project monitoring (or not) and whether the provider can provide this framework.
3. Structure and solidity of the company
Changing maintenance providers can be costly in terms of resources and time (offboarding, reversibility, new onboarding), and cause a detrimental pause for your current operations.
Choose a company that can support you in the long term. Evaluate its structure, including the number of developers and the size of the team dedicated to maintenance. Make sure that the service provider has complete expertise in WordPress (design, hosting, SEO).
4. Understanding your IT environment
Identify your specific needs. Determine whether you want to provide access to the production environment or allow the use of a third-party WordPress site management tool. These elements will guide your choice to avoid unpleasant surprises.
5. Support and accompaniment
A good service provider should be responsive, available and understand your goals. Make sure they offer accessible support, tailored solutions and regular monitoring to ensure the performance and security of your site.
6. Tools and methods used
Learn about the software and methods the provider uses to perform maintenance. Effective tools and well-defined processes are crucial for proactive and effective management of your site.
III. The RUN: Our personalized approach to WordPress maintenance
At the house of G2RD, we assist companies of all sizes in their WordPress maintenance. Our method, RUN, allows for tailor-made maintenance, focused on continuous and personalized support.
Flexibility and reliability
Our methodology, both proven and adaptable, adjusts according to each project.
We offer maintenance plans tailored to the operation, pace and specific needs of each of our customers.
Our dedicated teams manage tickets daily, ensuring constant monitoring and rapid issue resolution.
We apply industry standards to ensure a high level of quality and reliability in our services.
Preventive maintenance: the WordPress monitoring package
Our WordPress monitoring package offers real peace of mind to businesses, with a complete system in place to effectively monitor the platform.
- Increased security: proactive monitoring to identify vulnerabilities.
- Reliability of operations: monitoring of scheduled tasks (CRON) and alerts in the event of an incident.
- Optimal performance: monitoring code quality and performance.
- Improved responsiveness: notifications in case of high traffic or incidents.
- Data protection: alternative backups and recovery tests.
- Online visibility: SEO monitoring and automated testing.
Advanced Security Program
Designed to meet the needs of businesses with high security challenges.
Our teams are conducting intense monitoring and applying these security updates as a priority.
SLA (Service Level Agreement): we commit to ticket processing times. On-call: availability outside office hours to anticipate certain events or traffic peaks. Annual audits: comprehensive assessment and update of the site – at least one per year.
RUN: much more than a technical maintenance service
We offer comprehensive support to ensure the sustainability and optimization of your WordPress site.
As part of evolutionary maintenance, we offer services tailored to your specific needs:
- GDPR Compliance: Ensuring your site meets data protection standards.
- Improving user experience (UX): improving ergonomics and navigation to provide a better experience for your users.
- SEO audits: analyze and optimize your site’s SEO to increase its visibility on search engines.
- WordPress Back Office Training: Train your teams in efficient back office management.
We also help you with content creation, to keep up with developments in the Gutenberg editor.
We take a global view of the project, optimizing every aspect of your site to guarantee its long-term performance.
By investing in regular maintenance and choosing the right service provider, you protect your site against significant risks while maximizing its potential.
At the house of G2RD, our personalized approach, RUN, offers you complete and tailor-made support, well beyond simple technical maintenance.
