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Here are the essential events to remember for your online store in 2025: winter and summer sales, Valentine's Day, Mother's Day, Black Friday, Christmas, etc.
If you are involved in e-commerce and want to plan your marketing initiatives for 2025, you should know that there are several important events each year that you can take advantage of for your business operations. We have compiled for you the key moments to add to your e-commerce calendar for 2025.
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The e-commerce calendar for 2025
Here are the must-see moments for e-commerce that you won't want to miss in 2025:
- Wednesday January 8: start of the winter sales (which will end on February 4)
- Monday January 20: Blue Monday (the 3rd Monday in January each year)
- Friday February 14: Valentine's Day
- Sunday March 2: Grandmothers' Day
- In April: French Days du Printemps (dates to be confirmed)
- Tuesday April 1st: April Fool's Day
- Monday April 21: Easter Monday
- Sunday May 25: Mother's Day
- Sunday June 15: Father's Day
- Wednesday June 25: start of summer sales (which will end on July 22)
- In July: Amazon Prime Day (dates to be confirmed)
- Saturday July 5: end of the school year and start of summer vacation
- Monday July 14: National Day
- In September: French Days d’automne (dates to be confirmed)
- Monday, September 1: start of the academic year
- In October: Amazon Prime Day (dates to be confirmed)
- Sunday October 5: Grandfathers' Day
- Friday October 31: Happy Halloween!
- Friday November 28: Black Friday
- Monday, December 1st: Cyber Monday
- Thursday, December 25: Christmas Day
- Wednesday, December 31: New Year's Eve
To learn more, check out our 2025 marketing calendar which includes all the important dates of the year: world days, cultural and sporting events, public holidays, school vacation dates, etc.
Winter and summer sales for 2025
Winter and summer sales vary depending on the regions of metropolitan and overseas France. Here's what you need to know:
Concerning the 2025 winter sales: they will begin on Wednesday, January 8 and end on Tuesday, February 4. Please note, as every year, that for the departments of Meurthe-et-Moselle, Meuse and Vosges, the winter sales will begin earlier: on Thursday, January 2, 2025.
Regarding the 2025 summer sales: these sales will start on Wednesday, June 25 and end on Tuesday, July 22. However, as every year, the summer sales in Corsica will start later: they will take place from Wednesday, July 9 to Tuesday, August 5, 2025.
Please note: the sales dates may also be different for the French overseas departments and territories and the French overseas territories. It is advisable to consult the government decree which sets the dates and times for the start of the sales.
7 recommendations for your 2025 e-commerce strategy
To maximize the effectiveness of your e-commerce site and properly prepare your future communication actions for 2025, here are several recommendations:
- Equip yourself with e-commerce tools adapted to your needs.
- Check out 10 Chrome extensions for eCommerce that come in handy for managing your site.
- Make sure you have put in place all the necessary elements to reassure your visitors.
- Find creative post ideas for your social media.
- Organize contests on strong themes: Valentine's Day, Mother's Day, Easter, or even Christmas. An effective way to mobilize your social networks!
- Take advantage of AI content generators like ChatGPT or Gemini to get marketing hook suggestions and improve the content of your product sheets.
- Run ad campaigns during strategic times of the year to promote your products and increase conversions. You can set up campaigns through Google Ads, Amazon Ads, or the Meta Business Suite to sponsor posts on Instagram and Facebook.
An excellent e-commerce year 2025 in perspective!
