Google reveals the ranking of the 100 most searched products in 2024

The year 2024 was marked by some surprising consumer trends, as revealed by the annual ranking of the 100 most searched products on Google. The list, released ahead of the holiday season, offers a fascinating insight into consumer preferences and emerging trends. Let’s take a closer look at the products that captured people’s attention this year.

The unexpected stars of 2024

Furniture and household equipment

Stackable chairs have been a resounding success, with a 50% increase in searches in the Home category[1]. Their popularity is due to their practicality and affordability, meeting a growing need for space optimization in modern homes.

Washable rugs have also attracted a lot of interest. Easy to maintain and non-slip, these rugs have attracted many consumers looking for practical solutions for their interiors[1].

Mobility and leisure for children

Kids scooters saw an impressive increase of 65% in searches[1]. This trend reflects a growing interest in outdoor activities and mobility for younger children, while also emphasizing safety with the recommended use of a helmet.

Beauty and well-being

The beauty industry has seen a revolution with liquid facial filters. This product has seen a staggering increase of 5000% in searches[1]. It promises radiant skin and a boosted glow, meeting the growing demand for innovative and effective beauty products.

Sleep and relaxation

In an increasingly noisy world, white noise sleep machines have reached record popularity in 2024[1]. These devices, which simulate soothing sounds such as rain or the sea, meet a growing need for solutions to improve the quality of sleep.

Trends by category

Google has categorized the trending products of the year into seven main categories on its Holiday 100 website. Here's a look at the top trends in each category:

Clothes

Oversized jeans have seen a rise in popularity, reflecting a trend towards more relaxed and comfortable styles. The designs of Victoria Monet, a renowned American artist, have also influenced searches in this category[4].

Accessories

Cowboy hats and large travel bags have seen a significant increase in searches, especially as fall approaches. This trend could indicate a renewed interest in travel and a more adventurous style of dressing.[4]

Home and Garden

In addition to the stackable chairs and washable rugs already mentioned, self-watering gardens have also attracted increasing interest. This trend reflects a desire to combine aesthetics and practicality in outdoor design.

Electronic

Wireless headphones continue to dominate searches in this category. At the same time, there has been a strong comeback of vintage products, particularly record players, reflecting an interesting mix of nostalgia and modern technology[4].

Toys and Games

It’s not just kids’ scooters that have captured attention. Other innovative and educational toys have also seen a surge in searches, reflecting a trend toward playful activities that promote children’s development.

Beauty

Beyond liquid facial filters, other beauty products made their mark in 2024. For example, the e.lf Cosmetics Halo Glow Liquid Filter saw a 5000% increase in searches, while unisex fragrances saw a 130% increase in online queries[4].

Health and Wellness

White noise sleep machines are part of a broader trend of products focused on wellness and mental health. Other items related to relaxation and home fitness have also seen a surge in popularity.

The impact of search trends on e-commerce

These search trends have significant implications for e-commerce players, providing valuable insights into consumer preferences and emerging market opportunities.

Opportunities for Online Entrepreneurs

For e-commerce entrepreneurs, these trends represent interesting opportunities. For example, the growing popularity of laser hair removal products, with stable demand on Google Trends over the past five years, suggests a viable market to develop a long-term business[5].

Using Google Trends for Market Analysis

Google Trends is proving to be a valuable tool for entrepreneurs and marketers. It not only helps identify trending products, but also analyze how consumer interest changes over time. For example, using Google Trends, we can observe that searches for “laser hair removal” have remained stable in recent years, indicating a mature and consistent market[5].

Conclusion

Google search trends in 2024 reveal a diverse and ever-changing consumer landscape. From stackable chairs to liquid face filters, kids’ scooters to white noise machines, consumers are showing increasing interest in products that combine convenience, innovation and well-being.

For businesses and marketers, these trends provide valuable opportunities to adapt their strategies and meet the changing needs of consumers. Using tools like Google Trends can be crucial to staying ahead of these developments and anticipating future market trends.

As we head into 2025, it will be fascinating to see how these trends evolve and what new products will capture consumers' attention in the months to come.

Quotes:
[1] https://managers.tn/2024/11/12/quels-sont-les-produits-les-plus-recherches-sur-google-en-2024/
[2] https://eprolo.com/fr/google-trends-products
[3] https://www.whitepress.com/fr/news/897/50-meilleurs-experts-et-specialistes-seo-en-france
[4] https://www.clubic.com/actualite-543374-google-devoile-son-top-100-des-produits-les-plus-recherches-en-2024-pile-a-temps-pour-noel.html
[5] https://www.shopify.com/fr/blog/produits-recherches-sur-google
[6] https://www.youtube.com/watch?v=-MZrWiraUs0
[7] https://fr.linkedin.com/pulse/google-r%C3%A9v%C3%A8le-son-top-100-des-produits-les-plus-recherch%C3%A9s-orso-vs9rf
[8] https://www.seoptimer.com/fr/blog/idees-de-contenu-seo/
[9] https://www.youtube.com/watch?v=7XXpqAHmGFM
[10] https://semji.com/fr/guide/seo/